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Construction Machinery Financial Leasing: blue ocean market leveraging resources integration

Number of visits: Date:Nov 29,2012

Zoomlion Heavy Industry Science and Technology Development Co., Ltd., after two years of "Made in China + Chinese financial path of exploration work together towards overseas financial leasing business rapid development, not only to make the equipment more than ten billion yuan in sales, some customers by The finance lease achieve the exponential growth of capital accumulation, but also enhance the confidence of financial institutions. Before 5, Zoomlion (000157, stock it) its finance leasing companies and the Bank of China (601988, stock it) and other domestic financial institutions have signed a four innovative financial agreement. The signing of four agreements that Zoomlion finance leases outside the company further broaden financing channels.

Insiders believe that, go overseas with the Chinese engineering machinery, shipbuilding and other large equipment manufacturing industry, finance leases While surging.

The construction finance leases Global service system

After decades of development, in terms of technical quality, the gap between the Chinese construction machinery enterprises and international engineering machinery giant greatly reduced, Chinese construction machinery in the world construction machinery layout component is gradually increased.

Although strong cost-effective Chinese-made products is gradually gaining recognition and favor of the overseas markets, customers, and the lack of financial services makes them encounter sales resistance.

In order to eliminate obstacles to international operations, keep up with the pace of the International. In October 2008, Zoomlion Zoomlion finance leases global service system "was officially launched construction, start a party financial globalization", "Made in China + China's financial overseas work together towards the path of exploration.

In December 2008, Zoomlion finance leases (Australia) Limited was established; May 2009, overseas the first single to the successful operation of a finance lease Zoomlion finance leases (Australia) Limited, which is Chinese construction machinery manufacturer financial overseas first single.

Zoomlion Leasing (Hong Kong) Co., Ltd. to April 2010, as the global headquarters, Zoomlion finance leases, respectively, the establishment of the subsidiary and start operations in Australia, Russia, Italy, the United States and other places, in the weight Division finance leases Global Services rough shape.

Zoomlion is implemented in the construction machinery industry in China the overseas financing lease sales in the first company, its finance leasing company is the only company of both the foreign finance leases qualification and domestic finance lease pilot Qualification.

Talking about the significance of the finance lease Zoomlion, vice president and general manager of the finance leasing company Wanjun said: "The mode of competition, the future of China's construction machinery industry will change."

Zoomlion Chairman Zhan pure new "competitiveness is a comprehensive strength, a mode of finance lease credit sales. Course, according to international experience, the proportion of credit sales will account for more than 80% of the total sales of construction machinery. '

Boost customer "reshuffle"

According to the information provided by the Zoomlion finance leasing companies, equipment finance lease Zoomlion sales: in 2007, more than 500 million yuan; 2008, more than 2.4 billion yuan; 2009, more than 9.4 billion yuan RMB. "In 2010, this figure will be more than 15 billion yuan, Wanjun said:" Since 2007, the the Zoomlion performance growth rate much higher than the market expected, the average growth of the industry is about 29%, but Zoomlion Branch annual growth of more than 50% to one hundred trillion, but also so the growth rate, it should be said that the contribution of the finance lease can not be discounted. "

Of course, the Zoomlion some customers by finance lease and the exponential growth of capital accumulation. According to on Haipang source Cai Chao, President, their company was established in 2001, a starting registered capital of 500 million. Since 2007, the company Union finance leasing companies credit plan support. April 2008, the Pang source company registered capital to 820 million; February 2010, Pang source company registered capital increased to 68.3 million yuan, was set up in Nanjing, Guangdong, Hunan, Beijing, Nantong, Sichuan number of subsidiaries. Zhao Zhi industry, Hebei, Shanxi Schempp growth and others, also relying on the finance lease Zoomlion, speeding growth of the business results.

Down to force the financial industry innovation

November 22, Zoomlion finance leasing companies and the Bank of China and other domestic financial institutions signed a four innovative financial agreement.

Previously, Wanjun had expressed the hope that the domestic banks and other financial institutions to accelerate the pace of innovation, to better serve the internationalization strategy of Chinese enterprises.

The four innovative financial agreements include: Minsheng Bank (600016, stock it) is based on the fair value of non-recourse repurchase equipment rentals receivable transfer agreements with the Bank of China, Bank of innovation rentals receivable insurance project;; BOCOM financial Leasing Co., Ltd. and National Bank Financial Leasing Co., Ltd., respectively, signed a joint lease program. Which the rentals receivable items and non-recourse receivables rent transfer agreement for the first financial model of domestic finance leases, joint leasing program and created a new model of cooperation with the domestic financial leasing companies.

Introduced, according to the relevant departments of the Bank of China, Bank of China Hunan Branch, a member of the Bank of China Group - Bank of China Insurance Co., Ltd., one of linkage innovation launched construction machinery under finance leases, without recourse to financial Cinda business Zoomlion amount body design of the BG + factoring portfolio, can procure funds quickly return Zoomlion product sales process, and take care of the needs of companies to optimize financial statements.

Obviously, the rapid development of the Union finance lease business, and enhance the confidence of financial institutions. Zoomlion Finance Leasing Company with the cooperation of these financial institutions and innovation, finance lease financing channels will accelerate broaden. Although Chinese companies at home and abroad to finance leasing services, also facing policy obstacles. But the attitude of the financial industry and the relevant government departments to actively support Wanjun believe that Chinese manufacturing enterprises in the face of the global market will become more confident and calm.

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